Things I noticed and couldn’t let go of.
Human behavior, questionable decisions, a little psychology, and ideas that got out of hand. Some become essays. Others become businesses. Most start with a question I probably should've stopped asking.
Hey, I'm Jen.
I study psychology, build brands, and ask more questions than most people have patience for. I'm particularly interested in why people do what they do, especially when it makes absolutely no sense.
Building Something Too?
A Founder Network on Skool for half-finished ideas, awkward questions and honest answers. Everything your LinkedIn feed is too polished for.
Bring your weirdest business question. Someone’s had it before.
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whyyou studio builds websites for local businesses. You find them. You call them. You book the meeting. I close.
WhyJen Community
30 days. One startup. One personal brand. Build yours alongside me, with the frameworks I actually use ✌️
Popular Posts
2
minutes of your attention
Picture this
I sat down with a taco, a notebook, and Marcus Aurelius in my ears to finally figure out why I am the way I am. Then the girl at the next table made an announcement to the entire room. And checked if everyone heard it.
What you’ll walk away with
A quiet attempt at self-reflection meets a stranger who needs an audience, and the Stoic in my headphones loses the argument.
6
minutes of your attention
Picture this
The logo is good. The colors are good. The website says all the right things. And nobody cares. Most brands don’t break at the parts. They break at the links between them.
What you’ll walk away with
A seven-step chain for building a brand from a single consumer insight, and how to find the broken link when everything looks fine but nothing works.
